Michael Churchman started out in the early years of the game industry, as a scriptwriter, editor and producer. During the ‘90s, he worked in the high-pressure bundled software industry, where the move from waterfall to faster release was well underway, and near-continuous release cycles and automated deployment were already de facto standards. There, he developed a semi-automated system for managing localization in over 15 languages. For over a decade, he has been involved in the analysis of software development processes and related engineering management issues. He is a regular Fixate.io contributor.