Mickey Alon is the founder and CTO of Gainsight PX, the product experience platform. He is a serial entrepreneur focused on designing, building and launching innovative products that help drive business outcomes. Mickey co-authored Mastering Product-Led Growth, a book on building product-led growth strategy. Before joining Gainsight through the acquisition of Aptrinsic, Mickey was global VP of product development at Marketo. He was also the CEO and co-founder of Insightera, a personalization and predictive analytics software, which was acquired by Marketo (Adobe) in 2013.