At the sold-out JFrog swampUP conference this morning, the event’s keynotes were headlined by JFrog CEO Shlomi Ben Haim and co-founder and CTO Yoav Landman. The theme was “next”—what’s next for DevOps and what’s next for developers.
Of course, there are several answers, but cutting to the chase, it seems security is job one. Developers are squarely in the crosshairs of the bad guys, and protecting them and their code is top priority at JFrog. To do so requires shifting security even further left into the integrated development environment (IDE) itself. Landman demonstrated new functionality in the JFrog Xray scanning and remediation solution’s IDE and emphasized the difference between quality assurance and quality testing.
CEO Ben Haim took a higher-level view, looking at the issues facing organizations as they seek to develop more, develop faster and do so more securely. He also reinforced the themes hit on by Landman. Overall, the message from both co-founders was that the amount of code being deployed continues to increase exponentially. The need to go faster while being more secure is greater than ever, and JFrog has adopted that as the company’s mission, Ben Haim and Landman said.
Audience enthusiasm was high, and despite growing to almost 1,000 employees, many of whom have been on board for less than a year, the culture at JFrog remains a constant focus. Landman and Ben Haim reiterated that the company is committed to their customers and their community.
That community was well represented, with all three of the major cloud providers exhibiting in the expo area, as well as a good mix of other DevOps providers like CloudBees (whose own DevOps World Roadshow kicked off today). Additionally, some of the new channel partners, such as IT Methods, also exhibited.
Beyond the keynote, other JFrog presenters in the morning keynote sessions included the leadership of the Artifactory team and senior leadership of the security team.
JFrog leaders were not the only ones on the agenda at swampUP. A leading games company presented a demonstration of their use of JFrog for CI/CD pipelines. One of the big three cloud providers presented a session discussing whether AI will replace developers (spoiler alert: The answer is no). Additionally, frequent staging-devopsy.kinsta.cloud contributors Tracy Ragan and John Willis also presented throughout the day. Our own Will Willis will be recapping some of those highlights.
All in all, it was a return to normalcy for swampUP. This event felt much like previous swampUPs that occurred before the COVID-19 pandemic began. The event was sold out with over 400 attendees, which tracks with what we’ve seen at other in-person events recently.
JFrog has grown and matured but continues to emphasize what has made the company successful. We’re excited to see lots of new features for developers and DevOps practitioners to explore.
