Scratch a hypergrowth software company and you’ll likely find an organization focused on building an ecosystem of developers that will help it achieve platform status. Getting there requires understanding that when it comes to developers, your API is your product. APIs aren’t just about integrating tools and apps; increasingly, they are the new way of […]
How to Cultivate a Loyal Developer Community
With the number of developer focused companies and products growing, building communities among engineers has become a key strategy to stay competitive. Augmenting and often surpassing traditional marketing techniques, this approach—although challenging—can be an incredibly effective way to engage users and get engineers excited about a product. Since our inception over six years ago, DigitalOcean […]