Dr. James Brown stunned the British Science Festival by announcing a wonder pill that could reduce your weight, lower the risk of high blood pressure, cancer, diabetes, depression, and anxiety. With everyone in attendance eagerly awaiting what it was, he plainly exclaimed that the “wonder pill” was daily exercise.
The most effective solution was the simple one. The same applies towards developing a successful mobile application.
There is a sure fire way to generate greater sales, leap frog the majority of your competition, promote wider brand recognition, and win loyal customers. The wonder pill: make sure your mobile application works.
“The majority of mobile applications get a one star rating from users due to poor quality. Either the apps don’t work properly or they perform too slowly. The best way to guarantee the financial success of a mobile application is to simply test it properly so the user has an ideal experience.” says Tal Barmeir, CEO of Experitest. If a mobile application has a function that isn’t working, 80% users will simply delete it. In some cases they will tell their social media followers about how lousy the company is. They won’t pan the app mind you – they will put down your entire company. Performance is no different. A slow performing application, even if it works, might as well be broken.
If a daily walk is the simple way to quality health, mobile application testing is the simple way to a quality app. If you can guarantee that your application works properly, your mobile application just leapfrogged the majority of its competition that cannot make that claim.
Is Mobile Testing as Simple as a Walk in the Park?
To guarantee top quality of your app you have to test it over all types of devices, and for each device you have to test over several mobile operating systems. For each permutation of device and operating system you need to make sure your application works fast. But be warned! Just because it works fast over a cutting edge local network in Singapore doesn’t mean it will perform as well in rural Indonesia.
Add in smartwatches, other wearables, and apps managing the internet of things and the matrix of test scenarios you need to cover can seem endless.
The best testing tools make it look easy. You can set up an on premise mobile device lab in your company, and using the cloud attach as many devices as you want to it. Each device can have a different operating system, creating for yourself a large a matrix of devices and operating systems, expanding your test area to meet your needs. Your quality assurance testers can access these devices by remote using automation testing tools from wherever they are in the company. A manager can decide to assign devices to different testing teams working in different time zones to create a 24 hour nonstop testing operation. By including a Network Virtualization tool, testers can simulate any local network condition on earth. They can verify that their application works as smoothly in Nairobi as well as it does in New York City. The best testing tools also constantly update to enable you to test for new technologies like wearables and the IoT.
That’s why mobile testing is the wonder pill of mobile application success. It makes your mobile application works. It makes sure your mobile application performs fast. It makes sure your customers and prospects know that your mobile app is the best there is – and they tell their friends about it.
About the Author/David Fink
David Fink is a product evangelist for Experitest, a leading provider of mobile test automation, manual testing and monitoring tools for mobile applications. David worked on Wall Street during the internet boom of the 1990s and 2000s. Watching the same transformation taking place in mobile, he writes about what we can learn this time around to make this new phase in digital growth usher in smoother to benefit everyone involved. Reach him on Linkedin
