One of the most important elements of fishing is choosing the right lure or bait. The same is true when it comes to the malicious digital version—phishing. A phishing attack requires good bait to be effective. Organizations can defend against phishing attacks and help protect customers by using EV certificates to verify the authenticity of […]
A Matter of Trust: Survey Examines Impact of EV Certificates
When it comes to interacting online, everything is a matter of trust. Spam emails and clever phishing attacks make it more challenging to determine what’s legitimate and what isn’t and have put businesses and consumers on edge. Without trust, customers are reluctant to share sensitive information or conduct transactions online. According to a recent survey, […]
Survey Finds EV Certificates Impact User Confidence, Revenue
Do consumers notice or care when a site is more secure? Is it worth the extra cost for a company to invest in the more strenuously verified Extended Validation (EV) certificate? staging-devopsy.kinsta.cloud conducted a survey to explore these questions and determine what, if any, impact an EV certificate has on consumer behavior and spending. The […]
Can EV Certificates Improve Brand Value and Increase Trust?
Most people know the difference between a website that is completely insecure and unencrypted and one that offers an encrypted session for security. You simply look for whether the URL starts with HTTP and the address bar displays an open padlock, or the URL starts with HTTPS and shows a locked padlock. Within the realm […]