There are plenty of historical examples of good solutions being buried by inadequate or outright wrong sales and marketing tactics. As an analyst, I often talk to the marketing, marcom or AR/PR department of a company and think they could do their solution more justice. Normally, it is little things; sometimes, not so much. But […]
SMBs Struggle with Digital Transformation
It’s a cliché, but it’s as true now as ever: The only constant in business is change. Digital transformation efforts are as essential for small and mid-sized businesses as they are for large enterprises—and SMBs are engaged in their transformative efforts for largely the same reasons as large enterprises: to engage more effectively with customers, […]
SMEs Can Benefit from DevOps, Too
The DevOps approach has several clear-cut benefits with the value centered in several key business areas: improved market agility, increased quality and revised culture of cooperation and effectiveness in staff operations. By promoting and implementing a DevOps culture in your SME’s business, Dev and Ops teams align much closer together and can better share in-between […]