Data self-service is a hot topic these days. By giving different people across an organization–marketers, technologists, business leaders, etc.–access to available data and analytics tools, you empower business users and decision makers to do their jobs effectively. But data self-service is still a work in progress at most organizations. According to a recent survey by IDG […]
The Power of Embedded Analytics and the Build Versus Buy Dilemma
Embedded analytics are a powerful tool for adding value and stickiness to your desktop and mobile apps. Many app developers are providing these features as standard in their tools. But should independent software vendors (ISVs), systems integrators (SIs) or companies building internal apps build analytics tools in-house, or should they buy them from specialist providers? […]