It’s no secret that big tech companies like Google, Amazon and Netflix are not only leveraging data but also delivering embedded analytics and insights as a standard functionality of their software, services, applications and toolkits. The analytics appear to consumers as recommendations, usage habits and other helpful information. Such insights not only help consumers extract […]
Why an Embedded Analytics Maturity Framework is Essential
Contextual analytics, or embedding analytics directly into a business application’s transactional environment and core workflows, is the most sophisticated stage of business intelligence (BI) currently available to organizations today. It is one level ahead of the traditional integration of analytics, which is a standalone capability presented as a separate dashboard or reporting module. Today, there […]
Embedded Analytics Essentials: A Checklist for Success
Integrating the analytics capabilities into your application can be easier than you think Today, the ability to create and explore dashboards and reports, embedded directly into the apps your customers use every day, is no longer a luxury but a necessity to keep your product competitive and deliver value to users. Embedded analytics brings many […]
The Power of Embedded Analytics and the Build Versus Buy Dilemma
Embedded analytics are a powerful tool for adding value and stickiness to your desktop and mobile apps. Many app developers are providing these features as standard in their tools. But should independent software vendors (ISVs), systems integrators (SIs) or companies building internal apps build analytics tools in-house, or should they buy them from specialist providers? […]