There’s an ongoing debate about where marketing technology (martech) should sit in an organization. Does it live with the CMO, the CIO, the CXO–a hybrid strategist with both IT and marketing background–or ...

Marketing professionals and developers together are critical in advancing customer experience More than a decade ago, in the early age of digital transformation, industry analysts and insiders began discussing the need for ...

I attended Adobe Summit 2019 to research the intersection of DevOps and marketing. Below are insights from my interviews with leading marketing technology experts.  Is DevOps making its way into marketing? In ...