I attended Adobe Summit 2019 to research the intersection of DevOps and marketing. Below are insights from my interviews with leading marketing technology experts. Is DevOps making its way into marketing? In a short answer, a soft “Yes.” I recently attended the Adobe Summit, held March 26-28 in Las Vegas. This year emphasized digital customer […]
6 Examples of Digital Transformation at Adobe Summit Keynote
We’re attending Adobe Summit 2019 to research the intersection of DevOps and marketing. Follow along for more stories. In a recent article, we described how DevOps is transforming retail from brick and mortar into an omnichannel “brick and click.” At Adobe Summit, we garnered more insights, discovering how other institutions are implementing an innovative convergence […]