There’s an ongoing debate about where marketing technology (martech) should sit in an organization. Does it live with the CMO, the CIO, the CXO–a hybrid strategist with both IT and marketing background–or some collaboration? As technology use grows, it’s tempting to move martech under another role. Before we burn the martech silo, like how McDonald’s, […]
Developers Have More in Common With Marketers Than They Think
Marketing professionals and developers together are critical in advancing customer experience More than a decade ago, in the early age of digital transformation, industry analysts and insiders began discussing the need for an increased focus on the collaboration between CTOs, CIOs and CMOs to achieve business goals. It was determined that CMOs would spend more […]
When DevOps and Marketing Collide: Insights From Adobe Summit 2019
I attended Adobe Summit 2019 to research the intersection of DevOps and marketing. Below are insights from my interviews with leading marketing technology experts. Is DevOps making its way into marketing? In a short answer, a soft “Yes.” I recently attended the Adobe Summit, held March 26-28 in Las Vegas. This year emphasized digital customer […]