There’s an ongoing debate about where marketing technology (martech) should sit in an organization. Does it live with the CMO, the CIO, the CXO–a hybrid strategist with both IT and […]
Developers Have More in Common With Marketers Than They Think
Marketing professionals and developers together are critical in advancing customer experience More than a decade ago, in the early age of digital transformation, industry analysts and insiders began discussing the […]
When DevOps and Marketing Collide: Insights From Adobe Summit 2019
I attended Adobe Summit 2019 to research the intersection of DevOps and marketing. Below are insights from my interviews with leading marketing technology experts. Is DevOps making its way into […]
