Delivering a seamless customer experience (CX) has become a top priority for companies undergoing digital transformation initiatives, as 85% of buyers are willing to pay more for a great customer experience. However, customers aren’t only willing to pay more for a positive experience–they’ll go elsewhere if their experience isn’t positive. In fact, 33% of customers […]
For more mobile wins, enterprises must find their MVPs
The demand for enterprise mobile apps just isn’t letting up. The research firm Gartner expects that by the end of 2017 enterprise user thirst for mobile apps will be growing five times more quickly than internal IT organizations can deliver those apps. And a recent Opinion Matters survey found that enterprises are already hitting deep […]